When we first thought about new vision of our logo, we wanted to use some plastic and elastic materials. And now we've got such a thing. Is is a short clip with our logo, where letters behaves like a pieces of jelly.
Firstly we wanted the letters to fall on the plate with cutlery, snapkins, glasses etc. But then we came to idea of making more soft and smooth solid-color back, that helps to give more accent on the bright jelly letters.